Submitted by:
Beth Cail, National Account Manager, Brainshark
February 06, 2012 09:46 AM
For the past year and a half, I have been building a sales territory in the Houston, TX area. As you can expect, most of my prospects are in the oil/gas/energy industry – either oil companies themselves or companies providing services and products to the industry. The majority of my initial conversations with these companies include comments such as “we are old-school, most of our employees are in the field/on a rig”, “there’s not enough bandwidth to reach th...
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enterprise use, myBrainshark, sales, technology, tips & tricks
Submitted by:
Jay Wilder, myBrainshark Product Marketing Director, Brainshark
February 03, 2012 09:19 AM
“When we make our follow up calls to potential sponsors it is amazing how educated they are on the concept and goals of the partnership vs. when we provide just written materials.”
- David Brinkmannn
Recently I had the pleasure of speaking with David Brinkmann, father of Kyle Brinkmann, one of today’s most successful rising stars in the ARCA stockcar circuit. While Kyle handles the turns, David and Kyle’s racing team are responsible for the marketing...
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eLearning & training, external communications, marketing, myBrainshark, social media, tips & tricks
Submitted by:
Brendan Cournoyer, Content Marketing Manager, Brainshark, Inc.
February 02, 2012 09:42 AM
“Either make something impactful, or don’t bother.”
That was the message Sally Hogshead, speaker and author of FASCINATE, delivered during her keynote presentation at Content Marketing World last year. In other words, when it comes to content marketing, the focus should always be on creating content with a purpose.
This is as true for video content as it is for eBooks, blog posts, whitepapers, or any other formats you’re looking to utilize. But not everyone does a...
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enterprise use, myBrainshark, marketing, tips & tricks, video, YouTube
Submitted by:
Tom Fishburne, Founder and CEO, marketoonist
February 01, 2012 09:35 AM
I heard Crossing the Chasm author Geoffrey Moore share that the most important moment in mobile adoption was December 25, 2010, when executives around the world opened up the new iPads their families had given them for Christmas. Suddenly, mobile made the corporate agenda, because the iPads made it personal, in ways that even smart phones hadn’t.
One year later, we all know the pervasive role of mobile in our own lives. No surprise that mobile is one of the top focus areas in...
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enterprise use, marketing, mobile, myBrainshark, tablet, iPad
Submitted by:
Debbie Woods, Account Executive, Brainshark, Inc.
January 31, 2012 01:38 PM
Commitment versus work ethic seems to raise the overused comment of “you need to work smarter, not harder”. In the world of sales, commitment is measured in terms of how close or over quota you are. When you look around there are generally two groups of salespeople. The first group is comprised of those that work 60+ hours a week and struggle to make their number. The other group, who I'm very envious of, seem to work very little but consistently...
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enterprise use, myBrainshark, sales, tips & tricks